Modernism, Inc

Mid-century architect and designer Eliot Noyes built the design programs for some of America’s most powerful postwar corporations. The film weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the countercultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the intersection of postwar business, technology and design – a story that continues to resonate in the contemporary context.

Our Funders

Jason Andrew Cohn
Writer and Director

Camille Servan-Schreiber
Producer

Kevin Jones and Jason Cohn
Editors

Steven Emerson
Music Composer

Sebastian Roché
Narrator

Talia Mindich
Associate Producer

Talia Mindich, Andrei Valladolid, Nina Goodby
Assistant Editors